A&W Malaysia has awarded GO Communications a contract to facilitate its expansion plans in the country while refreshing the brand to appeal to the modern generation of consumers.

The brand made local history when it became the first ever fast food restaurant in Malaysia, etching itself into the hearts of Malaysians with its famed and distinguished RB, RB floats, beef & chicken coney, burgers and ice cream waffles.

Amidst expansion plans which will see 100 A&W restaurants in Malaysia in 2020, the brand plans to leverage on its rich heritage and legacy in Malaysia. Together with GO, they will make a big comeback to relive its glory days, winning the hearts and minds of a new generation of discerning consumers.