Leading up to Halloween, GO Communications collaborated once again with long-time client, Sunway Lagoon – arguably Malaysia’s premiere theme park – to launch the 6th Nights of Fright event. Dubbed as Sunway Lagoon’s annual “Festival of Fear”, the event, conceptualised by renowned entertainer Lynton Harris, features all manner of terrifying creatures roaming at will within Sunway Lagoon's theme park after dark through a series of themed scare zones. 

The Nights of Fright 6 launch saw a record media participation of 205 media personnel from 122 titles, garnering coverage worth more than RM10 million in PR value within a span of just over a month.