In conjunction with the Lunar New Year festivities, Moët Hennessy Diageo (MHD) Malaysia launched its promotional campaign for Hennessy. The world’s best-selling Cognac brand ushered in the Year of the Rat - the start of a new 12-year-cycle in the Chinese zodiac calendar – with a campaign aptly themed “Renewal of Hope”. 

Truly befitting its theme, the campaign saw the collaboration between Hennessy and renowned Chinese artist, Zhang Huan, to honour the beauty of nature’s perpetual cycles of renewal true distinctive artwork, Spheres of Hope, portraying the brand’s eaux-de-vie as a metaphor for the New Year. Featured throughout the campaign and on limited edition bottles specially designed for the season, the artwork took the form of a resonant dreamscape which exudes glittering radiance and a masterful interpretation of the infinite cycle of nature.