At GO, our digital and social media expertise goes beyond conventions to present an opportunity to promote brands and help them achieve lasting relationships with their stakeholders. Our proficiency lies in developing holistic, goal-oriented and feasible social media and digital strategies in conjunction with the brands’ existing and on-going promotional and PR efforts, values, and campaigns to meet their objectives. These are executed through a tailored strategy and unique ideas to reach the people that matter most.
GO worked together with client National Kidney Foundation of Malaysia (NKF) to develop a social media campaign to raise awareness of kidney health in the country, while promoting NKF’s activities and raising the number of organ donation pledges. The campaign 'Kidney Komuniti' took on a holistic strategy incorporating various elements including infographics, engaging content and cohesive branding. The campaign reached over 600,000 social media users while garnering more than 9,000 page likes and new followers throughout the duration of the campaign.