A weekend hotel take-over with Sheila Majid in concert and the oldest rainforest in the world as a backdrop in conjunction with her album launch.
Armed with an all encompassing media campaign, the hotel's profile was instantaneously raised along with its offerings for its mid to high income guests.
Public relations, ticketing, social media and on-ground activation was set in motion to promote the show which led to a successful take-up of the hotel's weekend paying packages.
> RM 10 Mil in PR Value
> 29% Hike in Hotel Occupancy
Within 6 months
> 200% Increase in Digital Media Reach
> Hotel Fully Booked
For the weekend packages and ticket combo (pegged between RM 3,000 – RM 15,000)