About Go

We realise each brand is unique. A one-size-fits-all approach to PR certainly does not apply in today’s complex market. Synergising dedicated client servicing, digital and editorial teams, we tailor each campaign and initiative to meet each brand’s objectives to ultimately deliver calculable results.

GO draws on a rich heritage and legacy, producing some notable campaigns including placing the Singapore Girl (now an icon!) in London’s famous Madame Tussauds, rebranding the state of Sarawak and establishing the first ever children’s Board of Directors for Thistle Port Dickson to extend the resort’s offerings to include families, possibly an industry first!

GO is headed by Peter de Kretser, who was born into a Public Relations family. Under the tutelage of his father Michael de Kretser - an Asian PR icon: it did not take long for Peter to ascend in the PR/Communications industry. Michael and Peter went on to set up GO Communications in 2006. In 2016 GO initiated and spearheaded Million Dollar Feet, a campaign which combs the country in search of the best young football talents, giving them a million-dollar-chance to potentially play for Europe’s big football clubs.

Along the way, GO has been recognised with numerous awards including Malaysia’s Best PR Agency for four consecutive years by A+M Magazine, as well as Campaign Asia’s Gold Award in the Asia Pacific Product and Brand Development of the Year category.