NEW YORK, Feb. 20, 2019 /PRNewswire-PRWeb/ -- 80 percent of business leaders prefer to consumer information through several articles instead of just one ad.
This demonstrates that brands who invest in public relations may be more likely to build a positive brand identity and ensure their messaging reaches the right audience.
DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the leading ways that public relations firms ensure results. These tactics help brands achieve media placements and cultivate positive brand associations.
The top 5 ways that PR firms achieve results include:
1. Build Media Relationships
Perhaps the most important task public relations firms do is build relationships with the media. These relationships allow PR experts to achieve several goals, such as:
- Improve SEO link building
- Secure interviews and media placements
- Set up well-attended press conferences
- And more!
2. Manage Crisis
Whether it's a faulty product, security breach, or an external problem, many brands face public relations crises that threaten to tarnish their reputation.
This is dangerous because it can diminish consumer bases and ultimately lessen revenue.
Luckily, leading public relations agencies can manage crises and shorten blowback by:
- Writing public-facing copy
- Positioning the brand
- Speaking with the media
- Managing the public's expectation
- Ensuring the brand has a positive public message
- And more!
3. Write & Distribute Press Releases
Notably, brands compose and send out press releases to strategic media contacts. These press releases inform news outlets about brand-related events such as:
- Marketing initiatives
- New research
- Products and services
- Brand partnerships
- And more!
4. Conduct Market Research
Public relations agencies also conduct internal tasks that help to position brands successfully. This market research can include:
- Consumer research
- Competitor research
- Marketing campaign advice
- And more!
5. Produce Special Events
In addition, PR companies help to conceptualize and produce special events, write speeches for brand officials to give, and more. Common special events include:
- Networking events
- Press conferences
- Product launches
- Experiential marketing events
- And more!
"A positive brand persona is the key to longevity," says DesignRush Founder and Executive Director Gabriel Shaoolian. "When brands partner with a top public relations agency, they gain access to a team of experts that can present their brand positively and accurately to the public. This will increase brand visibility, consumers, and, ultimately, revenue."
DesignRush's Agency Listing section features the top local and global PR firms. Some of the top public relations agencies from around the world include:
1. 10 to 1 Public Relations
10 to 1 Public Relations is built on the principle that the heart of public relations is building a bank of goodwill in the media and in the broader community. They serve their clients best when they are consistently promoting their good news across channels to ensure they get the exposure they deserve. 10 to 1 Public Relations believes that the best results are those intentionally delivered, working overtime to control the story. This emphasis on controlling the story through media outreach and community engagement allows their clients to uncover new opportunities to grow their business and build a buffer to protect against future bad news.
Visit 10 to 1 Public Relations online at: https://10to1pr.com/
Advantage is a place of energy, enthusiasm, and fun. Their team is comprised only of "A" players who collaborate and honor teamwork. They believe that positivity breeds productivity and with a great attitude and an open mind, anything is possible. Advantage is driven by the "why" of what they do. The right content, in the right person's hands, at the right time can change the world forever. They believe in sharing stories, passion, and knowledge to guide and help others learn and grow.
Visit Advantage online at: https://advantagefamily.com/
3. Blaze PR
Blaze is the go-to partner for lifestyle brands hungry for a real piece of the market share. Fresh and seasoned, their boutique agency is comprised of veteran practitioners who stay one step ahead of trends and will not rest on the laurels of past successes. Blaze PR has done it all before, failed, prevailed, and knows the difference. At Blaze, they put strategy back in PR. Their media strategies are meaty, creative and on-point because they're backed by a thoughtful process that considers the particular world of each brand.
Visit Blaze PR online at: https://blazepr.com/
4. Chrysler Communications
Chrysler Communications is a dynamic boutique PR agency with an ability to highlight the brands they represent through powerful publicity campaigns on different platforms. With offices in Singapore and Hong Kong, Chrysler Communications has built strong relationships with key media outlets around the region. They leverage their depth of understanding of their audiences to raise awareness for the profiles of consumer and corporate brands looking for targeted exposure in Southeast Asia.
Visit Chrysler Communications online at: https://www.chryslercommunications.com/
5. Donitza PR - The Tech Public Relations Agency
Donitza PR - The Tech Public Relations Agency is a Tier 1 Public Relations and Media consulting agency. The agency has acquired a wealth of experience during many years of representing some of the hottest tech-oriented companies, as well as the well known global brands. Founded in 1995, Donitza PR is an Israeli-based boutique technology communications firm with a strong track record of success in public relations, marketing communications and social media. The firm works with clients from startups to publicly-traded firms in areas of B2B and B2C, Automotive, Fintech, BioMed, CleanTech, GreenTech, AgriTech, Data Storage, Mobile, Nanotech, Consumer Electronics, IoT, 3D Printing, AI and more.
Visit Donitza PR online at: https://www.donitza.com/
6. EXTROVERT | Business Communications
EXTROVERT | Business Communications is a PR agency focused on providing premium communications services. Since 2012, they have created transformative business values for their customers through strategic communications plans and actions that are consistent and quality-driven to lift their corporate profile and brand's values.
Visit EXTROVERT online at: https://extrovert.gr/
7. FischTank Marketing and PR
FischTank Marketing and PR is an NYC-based full-service communications firm that utilizes a results-oriented approach in supporting their clients. Their services include public relations to drive top-tier media results, email marketing, social media strategy and execution, content writing for newsletters, blogs, whitepapers, case studies, graphic design, web design, and creative marketing strategies.
Visit FischTank Marketing and PR online at: https://fischtankpr.com/
8. GO Communications
GO Communications prides itself as being among the top PR and communications agencies in Malaysia, as attested by their clients, the media, and business communities at large. Their edge is in their unique beyond-the-box approach to media relations, as well as traditional and digital public relations.
Visit GO Communications online at: https://gocomm.com.my/
9. Gotham PR
Gotham PR, with an established practice in New York and London, is a boutique expert consultancy for clients in the arts, culture, design, architecture, real estate and urban development sectors. The agency has earned a reputation as the go-to strategic partner to launch new businesses and reposition and promote legacy firms in cities globally.
Visit Gotham PR online at: https://www.gothampr.com/
10. Industrie-Contact AG
Industrie-Contact AG is a full-service PR agency for classic public relations, online PR, social media communications, blogger and influencer relations, live communication, reputation management, corporate social responsibility (CSR), search engine optimization (SEO). They have been serving brands for almost 40 years and are based in Germany's media capital Hamburg. Their clients are small and medium-sized enterprises (SMEs), startups, associations as well as large companies and groups in the B2C and B2B business.
Visit Industrie-Contact online at: https://www.ic-gruppe.com/
"To gain Kudos is to earn respect and recognition." Kudos is a communications agency in Copenhagen. They are storytellers, and their stories engage their clients' audiences and create results for their businesses. Working across disciplines – PR, marketing and social media – they always use the most appropriate tools and tactics. Kudos loves great communication. When their stories truly engage the audience, build brands and change perceptions.
Visit Kudos online at: https://kudos.dk/
12. Landis Communications Inc.
LCI is a public relations and marketing firm that jumpstarts creative, transparent conversations, which fuel their clients' growth. At LCI, "We believe in ideas that create change. We craft compelling stories. And, we communicate." Named the US' no. 1 PR firm and no. 1 healthcare PR Firm (Ragan's Ace Awards, Small Firm), award-winning San Francisco-based LCI helps businesses grow by utilizing innovative marketing communications, public relations, digital, social media and video strategies. Founded in 1990, LCI is the SF member of PR Global Network (PRGN), with 50 PR affiliates globally. Mr. Landis is a Past PRGN President. Their services include marketing/communications, PR, social media, digital services, video, media training, advertising, community relations, public affairs, crisis communications, branding and more
Visit Landis Communications Inc. online at: https://landispr.com
13. Matrix PR
Matrix Public Relations is an award-winning independent boutique public relations, crisis communications and social media agency based in UAE. They specialize in providing strategic PR counsel and services to help their clients enhance their brand equity and corporate reputation in the region. As a boutique public relations firm, Matrix PR marries international PR expertise with perceptive local knowledge to plan and implement strategic communication initiatives that make a difference. Matrix was established in 1998 by Middle East PR veteran Jack Pearce, who is a founding member of the Middle East Public Relations Association (MEPRA).
Visit Matrix PR online at: https://matrixdubai.com/public-relations/
14. Miller Public Relations
Miller Public Relations (MPR) is an award-winning, nationally recognized traditional and digital marketing, PR and advertising agency primarily serving the medical and wellness communities. Founded and independently owned by Cyndi Miller, MPR has a 25-year history of systematically growing clients' practices. Their knowledgeable and talented team is eager to conquer each brand's marketing challenges and climb that mountain of success, just as they have done for practices across the country. Miller Public Relations is committed to aggressively growing businesses by helping their clients establish themselves as trusted industry leaders in their respective markets.
Visit Miller Public Relations online at: https://millerpublicrelations.com/
15. Orchan Consulting I Asia
Orchan Consulting is one of Malaysia's fastest-growing independent PR agencies and change management consultancies. They are dedicated to providing strategic public relations solutions, sustainable change management options, and innovative training for their clients.
Visit Orchan Consulting online at https://www.orchan.asia/
16. Ovation PR and Advertising
Ovation PR and Advertising can help brands find their creative voice. Founded in 2013, they help to promote brands and bring them into the spotlight. Ovation PR and Advertising leverages clients' unique strengths and delivers the right customers to them. The services they offer include copywriting, advertising, design, publicity, social media strategy, video and more.
Visit Ovation PR and Advertising online at: https://www.ovationpr.net
17. PRA Public Relations
PRA Public Relations is an award-winning public relations, marketing and lead generation firm, and they are here to help your business grow. They are experts in turning their clients into business-driving thought leaders. PRA Public Relations delivers powerful results for clients across the financial technology, blockchain, luxury consumer, travel and medical industries. They take their client's knowledge and technology know-how and translate that into the powerful stories and news features that the media, analysts and influencers thrive on. They help brands connect with their customers and prospects across social media, and connect clients with expert business lead generators.
Visit PRA Public Relations online at: https://www.prapublicrelations.com/
18. Projekt Zero2
Projekt Zero2 has been in the market for more than 15 years. Their beginnings are in the construction of websites and web portals, as well as the sale of virtual servers and email accounts. They have implemented dozens of projects of websites, portals and online shops. Projekt Zero2 has experience in this field and they often provide additional comprehensive support.
Visit Projekt Zero2 online at: https://projektzero2.com/
19. Rooster PR
Rooster is a cutting-edge independent PR and digital communications agency connecting brands and businesses with their target audiences. They generate media endorsements and audience engagement to deliver a real commercial advantage for their clients.
Visit Rooster PR online at: https://rooster.co.uk/
20. Sherlock Communications
Sherlock Communications is an award-winning Brazilian and Latin American PR and digital marketing agency. Headquartered in São Paulo, the company also has bureaus in Mexico City, Bogota, Buenos Aires, Lima, Santiago, Panama City and San José. With a totally bilingual, multidisciplinary team, Sherlock Communications is specialized in supporting international technology, fintech, entertainment, education, lifestyle, travel companies, and more operating in Latin America.
Visit Sherlock Communications online at: https://www.slicedesign.co.uk/
21. SHERMAN Communications & Marketing, Inc.
SHERMAN Communications & Marketing, Inc. is a Chicago-based public relations and marketing firm providing senior-level talent, multiple-industry expertise, and innovative marketing and public relations ideas that work. They take a holistic approach to understanding and helping to solve their clients' challenges. They are equal parts business consultants, marketing specialists and expert storytellers. But, most importantly, they are committed to helping grow their clients' businesses.
Visit SHERMAN Communications & Marketing, Inc. online at: https://www.shermancm.com/
22. The Brand Agency
The Brand Agency is a full-service entertainment marketing and public relations firm. Their teams are comprised of industry professionals that will monitor media, pitch on a client's behalf, and manage celebrity and influencer relations for the brand. Based on commercial needs, target markets and specific areas of focus, The Brand Agency matches each client with highly customized teams that combine the best experience and expertise to drive measurable results for companies, products, events, and people that directly impact revenue. As a PR agency, they view themselves as an extension of their internal team. The Brand Agency believes that the strengths of its agency combined with each brand's vision will be a powerful combination.
Visit The Brand Agency online at: https://thebrand-agency.com/
23. The GOOD Company
The GOOD Company is a consultancy hub that specializes in mixing marketing and public relations communications to deliver results tailored to the strategic objectives of their local and international client brands. The Good Company believes that every successful project starts with strategic thinking, continues with flawless implementation, and ends with measurable results. To this, The Good Company mixes their custom blends of marketing, PR and social tools that aim to innovate, bring big thought to tailored budgets, and push their clients one step closer to their business objectives.
Visit The GOOD Company online at: https://www.thegoodcompany.ro/
24. Think PR
Think PR is a creative PR, SoMe and communications agency in Copenhagen, Denmark. They work across Europe with a strong digital reputation. Think PR has a dedicated workforce that, through a close and trusting relationship with their customers, provides efficient, focused and competent advice. Think PR is social creativity combined with market insight and skilled knowledge.
Visit Think PR online at: https://www.thinkpr.dk/
25. Zagar Communications
As one of Myanmar's first ever PR agencies (and founded by a leading investment group), Zagar has been active in the mediascape since the country opened up in 2014. Since then, they have maintained a solid brand reputation in Myanmar with global, regional and local brands as well as with journalists, influencers, celebrities, partner agencies and suppliers.
Visit Zagar Communications online at: https://zagarcommunications.com/
Brands can view the best public relations companies by cost, portfolio, expertise, rankings and more on DesignRush. Users can easily filter to compare public relations firms and find the best PR agency that will generate valuable buzz for their brand.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Public Relations Firms, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.