ASICS has appointed GO Communications as its official public relations and communications agency in Malaysia. The appointment will see the agency supporting Asics’ marketing and communications initiatives, which includes the brand’s Autumn/Winter ‘20 lineup, as well as championing Asics brand presence in the country across its Core Performance Sports, Performance Running and Sportstyle categories.
“We are indeed pleased to hand the PR and communications reins for ASICS in Malaysia to GO Communications,” said Boon Tib Soom Nik, Country Manager of Asics Malaysia Sdn. Bhd. “We see an ideal partner in GO Communications, not only because of their dynamic competency and expertise, but also because of their passion and understanding of the sport and lifestyle industries and established track record in working with notable brands in the sporting arena. We are confident that the brand is in good hands and certainly can’t wait to GO.”
Peter de Kretser, Chief Executive Officer of GO Communications added: “We are truly excited yet humbled to be working with Asics – a brand steeped in a deep heritage and strong ideals. This is not only reflected in their philosophy but also in their loyal following by many Malaysians from professional athletes to consumers of lifestyle brands. We look forward to enhancing this amazing success story and the brand’s local footprint.”