Not your conventional way of launching a new F&B outlet in town.
To reflect the establishment's identity as The Barn, the eatery was launched with a real life horse.
Prize-winning racehorse Barnabus graced the launch event and drank a cocktail aptly named “Why the Long Face?” from a trophy cup.
Real horserace commentator Walter Vijay was Master of Ceremonies at the launch event. Andrew Netto, one of Malaysia’s finest stand-up comedians, dished out a slew of “a horse walks into a bar…” jokes.
The Results
> RM 1 Mil PR Value
Gained large traction & publicity through social media engagement
> 70 Media Personnel
> 50 Media Titles