Munchy’s Building Brand Awareness

Created a PR campaign to increase brand awareness locally and regionally.

Launched a new corporate identity “Munchy’s – Bite Me”.

The international superstar look-a-likes – David Beckham and Posh Spice were invited to Malaysia for the campaign.


The Results

> RM 30 Mil

Global Media Coverage

> CNN Coverage Worldwide

Resulting from the launch


> 64% Increase

In brand awareness within two weeks