Created a PR campaign to increase brand awareness locally and regionally.
Launched a new corporate identity “Munchy’s – Bite Me”.
The international superstar look-a-likes – David Beckham and Posh Spice were invited to Malaysia for the campaign.
> RM 30 Mil
Global Media Coverage
> CNN Coverage Worldwide
Resulting from the launch
> 64% Increase
In brand awareness within two weeks