Munchy’s Building Brand Awareness

Created a PR campaign to increase brand awareness locally and regionally.

Launched a new corporate identity “Munchy’s – Bite Me”.

The international superstar look-a-likes – David Beckham and Posh Spice were invited to Malaysia for the campaign.

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The Results

> RM 30 Mil

Global Media Coverage

> CNN Coverage Worldwide

Resulting from the launch

 

> 64% Increase

In brand awareness within two weeks