Promoted and ran a 12-month social media campaign: “#KidneyKomuniti” advocating for Malaysians to take their health seriously.
Holistic social media strategy and execution to increase brand reach, engagement and number of organ donation pledges.
Four year engagement with specific focus on content creation. Through infographics, engaging content and cohesive branding, the campaign raised NKF’s social media profile. It has become a source of credible information and worthwhile sharing and discussing.
> 23% Increase
In kidney donation pledges
Within 6 months NKF recorded:
Post reaches every month
Engagements every month
Cohesive Branding & Identity with Consistent Messaging & Storytelling