Smart Heart Challenge - to increase awareness on healthy eating among Malays nationwide.
A reality TV show featuring Malay celebrity chefs with their creative menus using Quaker Oats.
The recipes and ideas help address cholesterol and heart related diseases prevalent among the Malay community.
> RM 15 Mil PR Value
> 10% Market Increase
Quaker Oats share of the Malay market increased annually by over 10%
> Smart Heart Challenge
Following the success of the Malaysian campaign, the Smart Heart Challenge was replicated in other Asian markets