Re-branding Sarawak

A complete worldwide communications programme for the Sarawak Tourism Board.

The campaign included media relations, promotions and collaterals.

The Results

> RM 16 Mil PR Value

Media coverage worldwide annually


> PATA Awards

The communications campaign won for the first time all five gold medals at the annual PATA Awards

> 20% Hike In Tourist Arrivals

The campaign lifted the profile of Sarawak and increased the number of tourist arrivals by over 20% annually


> Additional awards

Won a number of additional awards both locally and internationally