Singapore Girl: Now An Icon

Another company anniversary – how do you communicate to the world that Singapore Airlines is turning 21 years old…

Celebrate the icon of Singapore Airlines, the ‘Singapore Girl’ and have her featured in the world famous Madame Tussaud’s wax museum. 

The first and only commercial figure to be inducted in 200 years and featured alongside global personalities. This unique approach amplified coverage around the region and anointed the airline as the best in the world.


The Results

> RM 150 Mil Worldwide

Media Publicity


> Innovative thought-leader

Airline presumption by major publications

> Maintained #1 Status

In the industry for the next 3 years


> Highest Ticket Sales

Compared with any other airline