Thistle Hotel: Kids In Charge

A sustenance campaign involving the selection of a brand new Board of Directors for the hotel… aged between 7 and 10 years.

‘Kids in Charge!’ was born through a nationwide hunt for board members who in turn would dictate new policies for the hotel in a bid to position Thistle Hotel Port Dickson as the destination of choice for a family holiday.

A series of board meetings were hosted and attended by the media. The winning idea was implemented and the board member that mooted the idea was awarded the grand prize of a flight to London and a stay at the Thistle penthouse suite together with winner's family.


The Results

> RM 27 Mil Media Value

Gained large traction through social media engagement 

> 37% Average Occupancy of Guests over 12 Months


> #1 Top Family Destination in Malaysia

TripAdvisor within 2 months