A series of media activities undertaken including the launch of the latest voice prompt featuring AirAsia’s Tony Fernandes as Waze's first commercial figure.
Since its inception in the Malaysian market, established a long-term partnership to promote and publicise the Waze brand via a multitude of media platforms.
Additionally, engaged in a series of smart partnerships with brands such as Grab and Shell to further expand reach and database.
Campaign was designed to continuously educate the community on the product, its features and services. The PR mission – to ensure Waze becomes a household brand for navigation services.
> RM 4 Mil Media Value
> 5,400% Rate of Return
> Malaysia Records Highest Number of Users In SEA
> 5,000% Increase
In app downloads and usage since embarking upon the campaign