‘For Those Who Truly Love’ campaign was aimed at emphasising love as the true motivation for protecting those near and dear to us.
Malaysian celebrity couple Harith Iskander and Dr. Jezamine Lim launched the campaign where they renewed their wedding vows.
The re-branding campaign led to an increase in Zurich Insurance policy sales.
> RM 3.2 Mil Media Publicity
> + 2,133% ROI
> Lifted Zurich’s Profile
Generated spin-off articles in major media publications
> 30% Increase
In brand awareness