They say: when life gives you lemons, make a lemonade! Thrusted into a pandemic, we GOt our creative juices going and embarked on some exciting, bold and fun initiatives to ensure our clients stay ahead. These brands took centrestage to remain actively engaged with customers and the public at large.
We took on cyberspace to explore unique and innovative virtual events to effectively deliver our client's messages. These include LEGO’s livestreamed Monkie Kid Mini Movie Screening and press conference, Coway Malaysia’s hybrid (on-ground and livestream) product launch, featuring a spellbinding illusionist; and a Glenmorangie’s bespoke virtual tasting session with media and influencers to enjoy from the comfort of their homes.
Each of these events garnered tremendous positive response from the media, bloggers and key opinion leaders, which translated into sizable coverage across print and digital platforms.
Keep your brand relevant by engaging GO's creative edge, which delivers endless possibilities in the new normal.