One of GO’s long-standing clients, National Kidney Foundation of Malaysia (NKF), in celebrating its 50th anniversary this year hosted the NKF Glow Run, aimed at promoting kidney health among young adults while increasing awareness of the prevalence of chronic kidney disease in a fun-filled and exciting manner.

Taking on a carnival-like atmosphere, the event saw the Malaysian Agro Exposition Park Serdang (MAEPS) transform into a lustrous setting of radiating fun and excitement. Three thousand participants revelled in an evening of pure amusement, laughter, sweat and sheer exhilaration through featured activities which included a luminous 5-kilometre fun run route lined with neon lights.

To commemorate NKF’s Golden Jubilee, GO Communications developed a coffee table book for NKF reflecting back on its people and programmes.